The Challenge

Develop compelling collateral materials designed to bring a new level of energy to a traditional product line, educating engineers about the superior technical capabilities of AirBoss Railway Elastic Fastening Components and motivate them to begin investigating how the product will improve operations.

The Insight

AirBoss components are engineered to outperform traditional products that have dominated the industry for over a century; however, the traditional products are still functional.

The Solution

Lundmark Advertising + Design partnered with the sales and marketing team to identify the key information required to motivate the target market to investigate their product. Focusing on their needs, the collateral contains a series of product test analysis in a logical and intuitive format. The use of bold product photography and graphic design make the piece both visually interesting and relevant to the target audience.

The Result

The collateral is a sales team staple used to facilitate conversations with potential clients. The content provides enough information for engineers and senior level officials to begin investigating the benefits of implementing AirBoss products.