The Challenge

Maximize incremental sales opportunities during a promotional timeframe typically dominated by confections manufacturers.

The Insight

Seasonal sales promotions provide an opportunity to emotionally connect with consumers as well as gain valuable retail floor space with the use of seasonally themed product packaging and point-of-purchase displays.

The Solution

Lundmark Advertising + Design captured the essence of the season through an integrated series of original Halloween themed illustrations designed to catch the eye of to trick-or-treaters of all ages while enhancing the seasonal décor of the retail environment. The theme was applied to product packaging across multiple brands as well as custom engineered, freestanding POP displays. The theme was carried on to supporting sales collateral used to activate the program in the field.

The Result

The program produced incremental sales over the previous year, gained valuable retail floor space and thrilled consumers of all ages. The seasonal campaign was recognized by Graphic Design USA with an “American Graphic Design Award” for excellence in communications and graphic design.