The Challenge

Increase awareness and educate consumers on the variety of upscale retail shops and restaurant options now available at the new destination shopping experience.

The Insight

Briarcliff Village provides customers the opportunity to experience fine shopping and dining in a truly unique environment. The Tuscan-inspired outdoor center features an exclusive collection of the area’s finest upscale restaurants and retail shops targeting consumers who desire high quality product from knowledgeable sales consultants.

The Solution

Lundmark Advertising + Design developed an integrated advertising campaign targeting customers through demographic and geographic data. The campaign included out-of-home advertising positioned in key areas throughout the city, direct mail advertising distributed to qualified consumer households and an easy to navigate and informational Web site featuring compelling photographs and an overview of each retailer.

The Result

Briarcliff Village has become one of the most popular destination shopping locations in the city. Seasonal events including a local farmer’s market and outdoor movies in the summer continue to drive traffic, add relevance and retain the intimate atmosphere.