Author Archives: Kelly Doyle

Website Design - The Parallax Effect

Posted on February 15, 2013 by Kelly Doyle

Web developers are now implementing what is called the parallax effect to enhance site design and navigation. In design terms, the parallax effect was first used decades ago in classic video games like SuperMario World. It has now resurfaced and … Continue reading →

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Marketing Implications - No Saturday Mail

Posted on February 6, 2013 by Kelly Doyle

It is highly anticipated that Patrick R. Donahoe, postmaster general and CEO of USPS, will announce the suspension of Saturday mail deliver beginning in August at a press conference later today. USPS research indicates that nearly 70% of Americans support … Continue reading →

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Why Emerald is the PANTONE color of the year.

Posted on February 5, 2013 by Kelly Doyle

Emerald is in. According to PANTONE, it’s the 2013 color of the year. It’s described as a lively, radiant, lush green. They point out that green is the most abundant hue in nature and that the human eye sees more … Continue reading →

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Valentine's Day - The other gift-giving holiday.

Posted on February 4, 2013 by Kelly Doyle

Millions of Americans will celebrate Valentine’s Day with gifts for friends and loved ones. This year an estimated $18.6 billion will be spent; an average of $130.97 per adult according to a survey conduced by BIGinsight and reported by the … Continue reading →

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Touchdown! Dunder Mifflin at Quill.com

Posted on February 1, 2013 by Kelly Doyle

Well played, Staples. Yes, it’s obvious, but brilliant. Staples entered into a licensing agreement with NBC to market and sell “Dunder Mifflin” brand paper products and office supplies from it’s Quill.com website last year. The two-year agreement and “reverse product … Continue reading →

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